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Sales&Marketing

01

Objective

Establishing a corporate, competitive, and value-added sales and marketing structure within national and international markets specific to the railway systems sector (wagons, bogies, subsystems, and components).

02

Scope

Sector-specific customer management, technical proposal systems, tender and project-based sales, sectoral stakeholder networks, agency representation, and business partnership development.

03

Service Components

01

Sales Organization Structuring

Designing organizational structures and internal processes tailored specifically to the sales operations of wagons, bogies, and railway system components.

02

Sales and Marketing Strategy & Roadmap

Development of specialized quotation, sales, pricing, and customer segmentation strategies for public and private sector clients within the railway systems sector (e.g., TCDD, GCC, operators, manufacturers).

03

Market and Competitor Analysis

Analysis of the international railway systems market (bogies, body structures, wheels, brakes, doors, HVAC, electrical systems, etc.) and sectoral regulations (TSI, EN, UIC, GCC), including SWOT analysis and benchmarking studies.

04

Customer and Project Portfolio Development

Creation of targeted customer and project portfolios specific to the railway systems sector, including structuring of tender, project, and turnkey sales processes.

05

Representation, Distribution, and Strategic Partnerships

Establishment and management of international and local project partnerships, agency representations, and distributor agreements.

04

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